360whitepapers

Author: Yogesh

  • CPaaS: The Ultimate Integrator for Revolutionizing Business Communications

    CPaaS: The Ultimate Integrator for Revolutionizing Business Communications

    As communication channels continue to multiply, many businesses struggle with disconnected systems, siloed data, and fragmented customer experiences. CPaaS brings communication channels together, helping organisations connect marketing, customer support, operations, and internal workflows through a more unified approach.

    What you’ll learn

    • How CPaaS helps unify messaging apps, SMS, voice, and video into a connected communication strategy
    • How businesses can reduce information silos across sales, support, marketing, and operations
    • How CPaaS supports authentication, fraud prevention, marketing, customer support, and internal operations
    • How omnichannel communications improve visibility, personalisation, and customer experience
    • How CPaaS can support practical use cases such as surveys, appointment reminders, debt collection, and emergency alerts

    Why this matters

    As businesses evolve, they often accumulate disconnected tools and systems that cannot easily communicate with each other. The result is fragmented data, siloed customer preferences, and a harder path to delivering personalised experiences. CPaaS is positioned as the integrator that helps unify these systems and make communications more secure, efficient, and effective.

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    8×8 Q2 – G2 – 117 – CPaaS: The Ultimate Integrator for Revolutionizing Business Communications

    Copyright© 2026 Acumen Intelligence. All rights reserved

  • Public Services Made Simple via 8×8 Video Interaction

    Public Services Made Simple via 8×8 Video Interaction

    Public services work better when digital convenience is combined with real human connection. Secure video interaction helps agencies deliver faster, more transparent, and more accessible support while keeping services fully online. From guidance and verification to follow-ups and remote assessments, it creates a more efficient experience for both citizens and service teams.

    Key Insights & Impact

    • Easy Citizen Access: Launch secure video sessions instantly in the browser with no apps or logins required.
    • Designed for Public Agencies: Support secure, scalable service delivery with encryption and API/iFrame integration into existing portals.
    • Flexible Across Services: Enable consultations, document verification, support sessions, remote inspections, and assessments in one digital environment.
    • Operational Visibility: Improve service management with analytics dashboards, smart routing, secure recording and storage, screen sharing, file uploads, live annotations, remote camera, and GPS support.

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    8×8 Q2 – G2 – 117 – Public Services Made Simple via 8×8 Video Interaction

    Copyright© 2026 Acumen Intelligence. All rights reserved

  • How CPaaS Solves Fraud, Chaos, and Missed Flights in Travel

    How CPaaS Solves Fraud, Chaos, and Missed Flights in Travel

    Travel is built on timing, trust, and coordination. This ebook explores how outdated, fragmented communications make it harder for travel brands to keep customers informed and operations aligned — and how CPaaS enables real-time, omnichannel engagement. The guide notes that 66% of travellers have shown increased interest in travel post-pandemic, while expectations for fast, seamless service continue to rise.

    It highlights how 8×8 CPaaS helps travel businesses modernise communication across support, logistics, fraud prevention, marketing, compliance, and analytics.

    What you’ll learn

    • Why real-time communication is becoming essential in travel and hospitality
    • How SMS, messaging apps, voice, and video improve customer support and disruption handling
    • How travel teams can coordinate operations more effectively across multiple moving parts
    • How voice APIs, number masking, and authentication tools support fraud prevention
    • How travel marketers can use personalised, context-aware messaging to improve engagement and conversions
    • How real-time analytics support optimisation across support, marketing, and communications workflows

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    8×8 Q2 – G2 – 117 – How CPaaS Solves Fraud, Chaos, and Missed Flights in Travel

    Copyright© 2026 Acumen Intelligence. All rights reserved

  • Checklist in Choosing Your Business Messaging Partner

    Checklist in Choosing Your Business Messaging Partner

    Choosing a messaging partner is not just a technical decision. It directly affects how your business connects with customers, supports service delivery, and scales communication across channels. The guide explains that the right platform helps ensure messages are delivered seamlessly, securely, and at the right time. It also notes that 80% of companies intend to engage customers through messaging apps, while 72% of consumers are willing to spend more with businesses that provide good customer experiences.

    This checklist is designed to help businesses make a more informed decision by focusing on the essential features and capabilities a messaging provider should offer.

    What you’ll learn

    • How to assess messaging providers for reliability and performance
    • What security and compliance standards to look for
    • Why omnichannel messaging and CRM integration matter
    • How to evaluate ease of setup, integration, and launch readiness
    • Which authentication and fraud prevention capabilities can add further value

    Why this matters

    The checklist makes the case that messaging is now central to customer communication, whether for appointment reminders, promotions, or real-time updates. A weak platform can create delivery issues, fragmented workflows, security exposure, and slower time to value. A stronger partner supports dependable delivery, smoother integrations, better customer experiences, and easier scaling.

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    8×8 Q2 – G2 – 117 – Checklist in Choosing Your Business Messaging Partner

    Copyright© 2026 Acumen Intelligence. All rights reserved

  • Increasing Operational and Logistical Efficiency with CPaaS

    Increasing Operational and Logistical Efficiency with CPaaS

    In operations and logistics, communication isn’t just support — it’s what keeps everything moving. When updates are delayed or disconnected, even small issues can quickly turn into missed appointments, service disruptions, and frustrated customers.

    The difference lies in how information flows. With the right approach, businesses can keep every stakeholder — from customers to suppliers to internal teams — informed, aligned, and ready to act in real time.

    What Businesses Can Achieve with 8×8

    • Respond faster to disruptions

    Use real-time, one-to-many communication to instantly share updates on delays, route changes, or service issues across multiple channels.

    • Break down communication silos

    Deliver consistent messaging across teams, suppliers, and partners using an integrated omnichannel approach.

    • Reduce no-shows and missed appointments

    Improve attendance with automated reminders, confirmations, and interactive scheduling experiences.

    • Create consistent cross-functional communication

    Align internal teams and external stakeholders with clear, coordinated messaging that maintains trust and clarity.

    • Automate and optimise communication at scale

    Leverage automation, delivery tracking, and real-time insights to manage campaigns more efficiently and improve overall responsiveness.

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    8×8 Q2 – G2 – 117 – Increasing Operational and Logistical Efficiency with CPaaS

    Copyright© 2026 Acumen Intelligence. All rights reserved

  • Transforming Patient Care Through Secure Virtual Consultations

    Transforming Patient Care Through Secure Virtual Consultations

    This infographic illustrates how virtual care bridges the gap between operational efficiency and high-quality patient experiences through a secure, compliant framework.

    Core Benefits

    • For Patients: Access care from anywhere, eliminating travel time and infection risks while increasing personal comfort.
    • For Providers: Reduce “no-shows” and administrative burdens while enabling instant specialist collaboration and higher satisfaction rates.

    Key Features

    Security & Compliance: Built with end-to-end encryption, multi-factor authentication, and comprehensive audit logs to ensure data integrity.

    Seamless Access: A browser-based “no-download” experience that works across mobile, tablet, and desktop.

    System Integration: Easily fits into existing workflows via API and iFrame, allowing for a scalable rollout from local clinics to national networks.

    How Healthcare Providers Use it:

    Providers can leverage these tools for mental health sessions, routine follow-ups, and initial consultations. The platform supports modern clinical needs with:

    • Easy Entry: Secure links sent via SMS, email, or embedded directly on websites.
    • Clinical Tools: Real-time screen sharing, image uploads, and annotation.
    • Admin Oversight: Automatic call distribution and centralized dashboards for performance tracking.

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    8×8 Q2 – G2 – 117 – Transforming Patient Care Through Secure Virtual Consultations

    Copyright© 2026 Acumen Intelligence. All rights reserved

  • How Kalix Grew Its Healthcare Practice Management Platform with 8×8

    How Kalix Grew Its Healthcare Practice Management Platform with 8×8

    Kalix is a healthcare practice management platform designed to support nutritionists, dieticians, and other healthcare consultants. Used by more than 1,000 practitioners serving over 400,000 patients, the platform needed a video communication solution that could support growth without demanding excessive developer time or ongoing maintenance.

    This case study explores how Kalix moved to 8×8 Jitsi as a Service and gained a more scalable, cloud-based communications solution with stronger analytics, easier management, and room to add future capabilities.

    The challenge

    Kalix faced a dual-threat challenge: an unsustainable maintenance burden and a technical glass ceiling. Their existing infrastructure demanded excessive developer intervention to remain functional, while the provider’s lack of advanced analytics and scalability prevented Kalix from executing its long-term product roadmap.

    The solution

    After evaluating alternatives, Kalix chose 8×8’s hosted Jitsi as a Service to replace its previous video communication setup.

    The platform was fully integrated into the Kalix portal in just five weeks, giving the team a scalable, cloud-based solution without the heavy developer overhead of their previous approach.

    With 8×8 Jitsi as a Service, Kalix was able to:

    • Reduce internal development and maintenance effort through a fully hosted solution
    • Improve troubleshooting and user experience with built-in analytics
    • Enable seamless browser-based access across major devices and platforms
    • Add capabilities such as call recording and enhanced security
    • Create a foundation for future feature expansion

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    8×8 Q2 – G2 – 117 – How Kalix Grew Its Healthcare Practice Management Platform with 8×8

    Copyright© 2026 Acumen Intelligence. All rights reserved

  • Talk is Money: The CX Playbook for Fintech Leaders

    Talk is Money: The CX Playbook for Fintech Leaders

    Fintech is evolving fast, but technology alone is no longer enough to stand out. Customers now expect instant support, seamless onboarding, secure authentication, and consistent engagement across channels. This ebook explores how communication has become one of the most important levers for growth, trust, and retention in modern financial services.

    What you’ll learn

    • Why communication is becoming a strategic differentiator in fintech
    • How messaging, voice, and video can improve customer support and onboarding
    • How automation can streamline operations and reduce overhead
    • How secure communication helps combat fraud and improve confidence
    • Why personalised, conversational messaging drives stronger engagement and conversions

    Why this matters

    The ebook highlights a major shift in financial services: customers now prefer digital-first experiences, but still expect communication to feel fast, secure, and human. It shows how fintech providers can meet those expectations while improving operational efficiency, defending against fraud, and building stronger long-term customer relationships.

    Real-world example

    One example featured in the ebook is Coda Payments, which used 8×8’s SMS API to deliver OTP codes and vouchers to millions of users daily across 30 countries. This helped reduce fraud, cut support tickets, and support faster expansion into new markets.

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    8×8 Q2 – G2 – 117 – Talk is Money: The CX Playbook for Fintech Leaders

    Copyright© 2026 Acumen Intelligence. All rights reserved

  • The Secret to Smarter Selling: Real-Time Engagement with CPaaS

    The Secret to Smarter Selling: Real-Time Engagement with CPaaS

    In today’s ecommerce landscape, speed, convenience, and personalisation shape every buying decision. Customers want instant responses, seamless updates, and the freedom to engage with brands across the channels they already use.

    This ebook explores how CPaaS helps businesses deliver these experiences at scale — from product discovery and purchase to delivery, support, and retention. It covers how real-time communication can improve customer journeys, streamline operations, and strengthen trust in an increasingly competitive market.

    What you’ll learn

    • How CPaaS supports real-time customer engagement across messaging, voice, video, and chat
    • Ways to reduce friction across the ecommerce journey, from enquiry to checkout
    • How retailers can improve support with chatbots, self-service, and post-purchase updates
    • How secure authentication and alerts help protect customers and transactions
    • Why scalable, omnichannel communication matters during high-demand sales periods

    Why this matters

    Modern retail is no longer just about selling products. It is about delivering connected experiences that feel fast, relevant, and effortless. The ebook highlights how communication now plays a central role in conversion, satisfaction, loyalty, and operational efficiency. It also shows how businesses can use CPaaS to support order tracking, abandoned cart recovery, promotions, in-store interactions, and support automation.

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    8×8 Q2 – G2 – 117 – The Secret to Smarter Selling: Real-Time Engagement with CPaaS

    Copyright© 2026 Acumen Intelligence. All rights reserved

  • The Blueprint for Customer Obsessed Communications: ShopBack x 8×8

    The Blueprint for Customer Obsessed Communications: ShopBack x 8×8

    In the fast-paced world of e-commerce, timing and trust dictate success. When millions of users are hunting for the best deals during massive double-digit sales days like 9.9 and 10.10, your communication infrastructure can’t afford to blink.

    ShopBack—the platform synonymous with maximizing rewards—needed a partner capable of delivering the right message at exactly the right time, across multiple global markets.

    Why ShopBack Chose 8×8

    To maintain their competitive edge, ShopBack required a platform that went beyond simple messaging. Here is how 8×8 delivered on their three core operational requirements:

    • Deep Local Connections: Navigating the diverse rules, regulations, and compliance standards of different local markets without friction.
    • Effortless Integration: A system that easily connects with ShopBack’s internal and external systems, bypassing the need for heavy engineering resources.
    • A Future-Proof Roadmap: A “front-running” partner ready to grow alongside them and integrate future channels like Viber, LINE, and Zalo.

    See how you can apply ShopBack’s blueprint to your own messaging strategy.

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    8×8 Q2 – G2 – 117 – The Blueprint for Customer Obsessed Communications: ShopBack x 8×8

    Copyright© 2026 Acumen Intelligence. All rights reserved